Thursday, July 25
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Margie Samuels, wife of Bill Samuels Sr., created packaging that would honor her husband's handmade bourbon. The shape of the bottle, look of the label, signature red wax and even the Maker's Mark name are all thanks to Margie. (Maker's marks are one of the earliest forms of trademarking and have been used for centuries by craftsman to claim responsibility for their work.) Margie is also credited for inventing bourbon tourism.
When Makers Mark rotate their barrels, in a seven floor rickhouse, the new whiskey goes in the top floors. After three years they rotate the barrels to the bottom floors. Barrels on the seventh floor are moved to the first floor, barrels on the sixth floor are moved to the second floor, barrels on the fifth floor are moved to the third floor and barrels on the fourth floor are not rotated. The purpose of this release is to highlight the flavors whiskey gains on the upper and lower floors.
Part of the process of Maker’s 46 includes adding toasted staves to mature whiskey and keeping the barrels in a climate controlled setting. |
